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Jen Hoy

Form and Function: A Spectacular Design with a Mighty Mission

By , About.com GuideDecember 26, 2009

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The Kor LogoOne of the best gifts we can give at any time of year is that of supporting our earth. KOR water bottles are doing just that. These reusable beauties are BPA-free, and worthy of a spot in the MOMA store. Get one, or get a set and share with your loved ones.

Even the KOR logo has something to say: it "resembles a water drop and is inspired by the Chinese concept of yin & yang, which describes two opposing and yet complementary aspects of any phenomenon. Green and blue sides of the KOR water drop join to represent the dualistic relationship and balance of earth and water.

"You might notice that the KOR logo's green and blue arms reach upward to close the water drop but don't quite touch. The gap acknowledges the constant divide between our goals and achievements. Once you're on the path to 'being green,' you find there's always something more you could do - and in the eyes of some you're never doing quite enough. That's OK. Finding balance - in ourselves and in the environment - is a continuous process that never truly ends. It only matters that you're on your way."

Check out KOR at http://www.korwater.com.

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